Taubmans Trade Centres

The previously branded Bristol stores were predominantly red - with digital graphics to substrate signage. Rebranding to Taubmans (a brand that has been around since the early 1900's) would take advantage of the Taubmans market share for both the DIY as well as the painting trade.

 

The aim to give a unique and uniform look to both the old shop style store and the new industrial type premises, is one that could only be accomplished with the skill set of an experienced and qualified signwriter.

 

To use signwriting would have been a major consideration coming out of the design brief.

 

The stores would be repainted completely in white, the use of bold colour with signwriting would really help them stand out.

 

The circular shapes are in contrast to the 'squarish' and rectangular surfaces that make up most buildings. The main graphic circular shapes not only wrap around the corner onto the front facade but up over the awning as well, creating a great focal point. Something a previous local corner store like this one would never have experienced!

 

The signwriting is not just a printed panel on the wall (where the background colours are usually up to 5% difference in shade), created in a factory in another location, and brought to site and installed in a couple of hours. 

 

The Signwriters turn up for the day and make it an event! Great for social media (just saying...)

 

The design was transferred onto the wall by both 'pounces' and the grid method. The larger area of the logo symbol would be signwritten with 'signcutters'. They look much more like a regular paintbrush than a chiselled edged signwriting brush! Some colours cover better than others, red and yellow always require at least 2 coats - usually depending on the signwriters ability to apply generous coats. 

 

Although the signwriting was done on a white background. Much of the web look, print, packaging and advertising based execution has a black background. As well as creating flexability for the new logo, it brought even further attention to the white stores, their signwriting, and 'fun' aspect of the rebrand for the DIY customer.

 

This was in line with the new brand campaign 'Let's go paint'.

 

Where as signwriting may have once been a means to an end, it is now being reconsidered as a unique and integrated part of brands in their environment. You couldn't get anymore branded to the building than using signwriting!